Elevate is a fictional company which specializes in education and tutoring for elementary through high school students. They strive to help individuals elevate their educational knowledge and assist those struggling a little in school. The pencil clearly represents education, but as a modern way of creating a logo, it also replaces the letter “a”. Additionally, the shape of the pencil sort of looks like an arrow pointing upwards to show the company will do it’s best job to improve, or "elevate",  students' confidence and skill level. This is the main logo but there are also example below of different options to transform the logo so its multi-purposeful for marketing.